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The success of girl group Fifty Fifty's "Cupid" (2023) was not by chance but by careful design for a K-pop market seeing world-beating growth.

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How Fifty Fifty beat the odds: Music industry insiders, experts address success at MU:CON

Fifty Fifty made its long-awaited comeback to the stage on Friday with its second EP, “Love Tune,” and lead track, “SOS.”

Fresh faces, same hit sound: New look Fifty Fifty debuts with a 'Love Tune'

New look girl group Fifty Fifty held a press showcase on Friday for the release of its album, "Love Tune." Here is a selection of photos as the group performed songs and answered questions from reporters.

Keena (FIFTY FIFTY)

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