Zico started out in the underground hip-hop scene and later shifted to the K-pop industry as the leader of boy band Block B in 2011. He produced the majority of the group's songs, including “NalinA,” (2012), “Nillili Mambo,” (2012), “Very Good,” (2013), “HER,” (2014) and “Yesterday,” (2017). He is noted for having a successful career in both the K-pop and hip-hop scene, the latter mostly depicted by his solo songs like “Tough Cookie,” (2014), “Artist,” (2017) and “Any Song,” (2020). Zico is active as a producer, the founder & CEO of his label KOZ Entertainment and is considered a fashion icon as the Korean ambassador for Fendi.