Its name Le Sserafim is an anagram of the phrase “I’m Fearless,” taking from the woman power concept of the group as well as the name of the debut title.
The group is considered a leading example of the batch of successful fourth-generation K-pop girl groups leading the Korean pop music scene since 2022. The fourth generation of K-pop groups is usually defined as those who debuted after 2019.
The generational division is neither official nor concrete, but critics and fans say that the advent of audition programs where fans get to choose their own members of the group, such as the “Produce 101” series, draws the line.
Is Le Sserafim under HYBE?
Yes. Le Sserafim is signed with Source Music, which was acquired by HYBE in 2019. Source Music managed the girl group Gfriend until 2021. Le Sserafim is the first group to come after. (2022.09.09)
Why has it been so controversial from the start?
The band had been the talk of the town, debuting as the first girl group from the largest K-pop agency in Korea.
Though the quality of the song and the members’ top-notch choreography were acknowledged, the over-the-top sexiness of the under-aged members was called out by critics.
A former member Kim Ga-ram also left the band just two months after debuting, after rumors of the young star bullying others during her younger school years and taking inappropriate photographs of herself surfaced online.
Having first denied rumors, HYBE admitted that documents posted online were true and ended its contract with Kim.
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