Once dubbed a “miracle from a small company,” girl group Fifty Fifty is now the butt of the joke.

The “icon of betrayal” and the “golden goose that disemboweled itself” are some of the new, mocking monikers it has earned ever since it became embroiled in a legal battle with its agency Attrakt last month.

How Cupid's arrow backfired on girl group Fifty Fifty

Girl group Fifty Fifty and former members of the group both shared news of new music on Thursday.

윤소연

Fifty Fifty, ablume announce upcoming new music 

NewJeans has surely marked its name down as one of the most successful girl groups in K-pop history. But for the five-member girl group, the name itself may become obsolete.

NewJeans or NewJeanz? K-pop group eyes legal battle over trademark and copyright

K-pop acts BTS’s V, Fifty Fifty and Chungha are set to release winter-themed songs.

윤승진

BTS’s V, Fifty Fifty and Chungha get festive with winter song releases

Attrakt, the agency behind girl group Fifty Fifty, has filed a 20 billion won ($14.5 million) lawsuit against former and current executives of Warner Music Korea, alleging they attempted to poach the group’s former members from the agency.

Attrakt files 20 billion won lawsuit against Warner Music Korea over alleged poaching of Fifty Fifty members

Girl group Fifty Fifty will kick off its inaugural US tour, "Love Sprinkle Tour in USA," in November, its agency Attrakt announced on Thursday.

Fifty Fifty to embark on inaugural U.S. tour in November

The success of girl group Fifty Fifty's "Cupid" (2023) was not by chance but by careful design for a K-pop market seeing world-beating growth.

How Fifty Fifty beat the odds: Music industry insiders, experts address success at MU:CON

Fifty Fifty made its long-awaited comeback to the stage on Friday with its second EP, “Love Tune,” and lead track, “SOS.”

Fresh faces, same hit sound: New look Fifty Fifty debuts with a 'Love Tune'

New look girl group Fifty Fifty held a press showcase on Friday for the release of its album, "Love Tune." Here is a selection of photos as the group performed songs and answered questions from reporters.

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곤잘레스 페레스 다니엘라

Fifty Fifty press showcase for 'Love Tune' album — in pictures 

Girl group Fifty Fifty begins its new chapter on Friday with four new members and a fresh look in its album, "Love Tune." The Korea JoongAng Daily will cover the press conference live. 

As it happened: Fifty Fifty's 'Love Tune' album press conference

Attrakt, the agency of the "Cupid" singers, will move against Warner Music Korea for allegedly attempting to poach the members.

Fifty Fifty's agency Attrakt to take legal action over Warner Music's poaching attempt

Girl group Fifty Fifty is getting ready to start the second chapter of its career with four new members and a whole new look. But so is another bearing the Fifty Fifty flag — the three former members from Fifty Fifty.

As Fifty Fifty re-debuts, former members prepare for debut of their own

September is expected be an electrifying month for K-pop fans, with the debut of three highly anticipated "monster rookies" set to shake up the music scene.

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How Cupid's arrow backfired on girl group Fifty Fifty