Famous New York City skyscraper the Empire State Building will be lit up in K-pop boy band Seventeen’s official colors to celebrate the band's recent release and its ongoing world tour currently taking place in the United States, its agency Pledis Entertainment said on Wednesday.

The event comes as Seventeen kicked off the U.S. leg of the band's "Right Here" world tour at the Allstate Arena in Rosemont, Illinois, on Oct. 22 and 23.


Los Angeles will host Seventeen's “The City Project” from Nov. 7 to 11. The project will fuse the group's music and intellectual property content with the city's landscape to deliver a unique experience for North American fans.


An offline promotional event dubbed “Carat World" will take place at each stop during the tour. A pop-up event named “Carat Station NYC” will also take place in New York City in collaboration with the global music streaming platform Spotify.

Seventeen's latest EP “Spill the Feels,” released on Oct. 14, sold over 3.16 million copies in its first week, breaking the record for highest first-week sales for a K-pop album this year.


The boy band kicked off its "Right Here" world tour with two concerts in Goyang, Gyeonggi, on Oct. 12 and 13.

The U.S. leg of the group's world tour will continue at the UBS Arena in Elmont, New York, on Oct. 25 and 27 and continues on to Frost Bank Center in San Antonio, Texas, on Oct. 31 and Nov. 1; the Oakland Arena in Oakland, California, on Nov. 5 and 6; and the BMO Stadium in Los Angeles on Nov. 9.


BY YOON SEUNG-JIN [yoon.seungjin@joongang.co.kr]