Is dating actually banned in K-pop?

Every now and then, K-pop agencies are seen “asking for fans’ understanding” or even apologizing when news of their artists dating gets out.

Dating has long been considered a taboo in K-pop, a market filled with young stars promoting themselves as not just celebrities but a real person who could potentially be your friend, family or even romantic partner.

Should an artist be apologetic to their fans or lie about finding someone they love?

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]