NewJeans chosen as advertising model for LG’s laptop brand Gram
Girl group NewJeans has been selected as an advertising model for LG Electronics’ laptop brand Gram that focuses on lightweight and slim design.
NewJeans' agency ADOR confirmed with the Korea JoongAng Daily that the girl group — consisting of members Minji, Hanni, Danielle, Haerin, and Hyein — has been selected as Gram's model.
An official announcement by the company will be made at a later date.
“LG Electronics and New Jeans’ agency have recently reached an agreement to feature New Jeans in Gram advertising,” a source with knowledge of the contract said.
Local media outlets reported that the electronics maker will release a limited edition Gram laptop themed around the popular five-member group.
BY PARK EUN-JEE, HALEY YANG [firstname.lastname@example.org]