Nongshim has teamed up with the hit Netflix film “KPop Demon Hunters” to launch a new line of themed snacks and ramyeon, the company announced Wednesday.

Beginning in late August, packaging for Shin Ramyun and Saeukkang will feature characters from the movie, including HUNTR/X members Rumi, Mira and Zoey, the Saja Boys and Derpy. The design will also appear on Shin Ramyun Toomba Sauce, scheduled for release later this month.

Nongshim will sell a limited-edition cup noodle modeled after those eaten by HUNTR/X in the film and will host promotional events for the movie’s fandom.

“The frequent appearance of the K-food staple, ramyeon, in the film has naturally led to growing interest in Nongshim, laying the groundwork for the collaboration,” the company said in a press release.

The company noted that the film features products strikingly similar to its own — including a ramyeon with a different Chinese character but the same pronunciation as Shin Ramyun and a snack closely resembling its Saeukkang.

“Just as the show introduced K-culture to the world, Nongshim hopes to share the taste and value of K-ramen and K-snacks with sincerity through this partnership,” the company said.

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]