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Last year, a myriad of new groups debuted with what was considered the signature K-pop sound trending at the time: sizzling electronic sounds, piercing beats and full-force chanting.
Fast forward a year, many of those rookie groups are pivoting to softer and more melodic sounds, referred to as “easy listening.”

Why is K-pop toning things down?

Rookie boy bands ATBO and Just B are forming a project group together named The CrewOne.

김민영

Boy bands ATBO, Just B to form 12-member project group together

Boy Band ATBO has released its first seasonal single, "Must Have." Members hope the album will become a winter playlist staple.

김지예

ATBO returns with first winter-themed single

The single comes six months after its third EP "The Beginning" was released last May and a year and three months since its debut on July 27, 2022.

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Boy bands ATBO, Just B to form 12-member project group together

ATBO returns with first winter-themed single

ATBO to drop 'Must Have' on Nov. 27