Just as there are millennials and Gen Zs, K-pop also has its generations that categorize different acts by the year they were “born.” And it's already onto the fifth generation — or is it?

Has K-pop already entered its fifth generation?

HYBE is banking on the return of BTS and the possible opening of the Chinese market to reverse its financial fortunes, with up to 501.6 billion won in operating profit projected for 2026. 

윤소연

HYBE eyes 'A Brand New Day' with the return of BTS and a possible world tour

NewJeans, who are currently embroiled in a legal dispute with its agency ADOR, announced a temporary suspension of activities following a court ruling barring independent promotions. 

김지희

NewJeans stands defiant in Hong Kong performance before halting activities over ADOR dispute

The members of girl group NewJeans have been ordered to return to ADOR and cease their independent activities as NJZ.

윤승진

NJZ dealt blow as court sides with ADOR

The Seoul Central District Court has ruled that NewJeans members should halt their independent activities on Friday, following the first hearing that took place on March 7.

Court orders NewJeans to halt independent activities

Thirty-thousand fans of girl group NewJeans, known as Bunnies, signed a petition asking a Seoul court to dismiss the injunction case between the singers and ADOR, arguing that the artists will be exposed to a "hostile environment" at HYBE.

30,000 Bunnies sign petition demanding court dismiss ADOR's injunction case against NewJeans

The first hearing regarding the legal dispute between K-pop girl group NewJeans and its agency ADOR took place at Seoul Central District Court on Friday. 

NewJeans members make statements at ADOR injunction trial's first hearing

The ongoing dispute between the members of K-pop girl group NewJeans and agency ADOR has intensified as the singers' parents accused the company of attempting to block the group's activities by expanding the scope of its injunction request. 

NewJeans members' parents accuse ADOR of trying to block group's activities with injunction expansion

Despite what fans might think, K-pop agencies aren’t always the villains, says an alliance of K-pop agencies.

K-pop giants beg public not to villainize agencies, NewJeans fans accuse them of taking HYBE's side

A trademark application has been filed for NJZ, the name that girl group NewJeans claims to have switched to, to the Korea Intellectual Property Office (KIPO).

NJZ logos filed in trademark application to Korea's Intellectual Property Office

As members of girl group NewJeans ready themselves for their “second debut” next month, K-pop industry organizations are saying that the success of NJZ could ruin the whole scene.

K-pop giants rally against NewJeans, group blames HYBE for trying to derail 'debut' as NJZ

Hanni has a visa and the members are set to join a new agency soon — so back the hell up, says NewJeans, the girl group now calling itself NJZ.

Hanni’s got a visa, NJZ’s got a plan — and NewJeans aren’t looking back

Olivia Marsh will release her first album on Thursday, four months after making her debut under Warner Music Korea’s MPLIFY label last October.

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Has K-pop already entered its fifth generation?