The term “nugu,” meaning “who” or “who is that” in Korean, has been part of the K-pop lingo gaining widespread use among listeners in the 2020s. In a highly saturated sea of idol groups, it has been used to refer to lesser-known artists as “nobodies.” Although it was first used to deride obscure acts, the word has been gaining more positive connotations over time, and is now used to describe under-appreciated groups waiting to meet their heyday.

Not even chart-topping success can drag these K-pop artists out of obscurity 

Taeyong of boy band NCT is set to release the single “Rock Solid" on Friday, ahead of his upcoming full-length album in May, his agency SM Entertainment said Monday.

김지예

Taeyong to release single 'Rock Solid' featuring Anderson .Paak

K-pop duo NCT JNJM will embark on its first meet and greet tour across Asia, SM Entertainment announced Tuesday.

이준혁

NCT subunit JNJM announces Asia meet and greet tour 'Duality'

Singer Ten will leave SM Entertainment but remain as a member of the NCT and WayV. Ten's exclusive contract with SM Entertainment will end on Wednesday, the agency said Monday. 

조용준

Singer Ten leaving SM Entertainment but staying with groups NCT and WayV

Boy band NCT Dream will livestream the last few shows of its 2026 tour, which will take place later this month, SM Entertainment said on Tuesday.

이지원

NCT Dream to stream final tour shows worldwide in theaters and online

Boy band NCT’s Jeno and Jaemin will make their debut as a new unit, NCT JNJM, with an album on Feb. 23. The unit’s first EP “Both Sides,” features six tracks, according to agency SM Entertainment.

김민영

NCT's Jeno and Jaemin to form new unit with debut album release on Feb. 23

Boy band NCT member Taeyong will kick off his solo concert tour titled “TY Track - Remastered” in January next year, SM Entertainment said on Tuesday.

신민희

Boy band NCT's Taeyong to kick off second solo tour in January 2026 

Boy band NCT's Doyoung will release his new single on Dec. 9. The songs “hold special meaning as they express Doyoung’s heartfelt gratitude toward his fans for their constant love and support,” according to his agency, SM Entertainment.

Boy band NCT's Doyoung to release new single

Jungwoo of boy band NCT will perform his new single “Sugar” for the first time during his debut solo fan meeting on Friday. The event, titled “Golden Sugar Time,” will take place at the Ticketlink Live venue in Olympic Park in Songpa District.

NCT's Jungwoo to perform new single 'Sugar' at fan meeting

Boy group NCT Dream has scored its 10th consecutive million-selling album with its latest EP “Beat It Up,” its agency SM Entertainment said on Monday.

Boy band NCT Dream hits 10th straight million-seller with 'Beat It Up'

Boy band NCT member Jungwoo is set to hold his first solo fan meet and greet on Nov. 28 before enlisting in the military, agency SM Entertainment said on Thursday.

Boy band NCT member Jungwoo to hold first solo fan meet before enlisting in military

Boy band NCT Dream will release its sixth EP "Beat It Up" on Nov. 17, the band's agency SM Entertainment said Monday. The six-track album will carry the title track along with five others.

윤소연

NCT Dream to release 6th EP 'Beat It Up' in November

Haechan of boy band NCT will make his solo debut with a full-length album titled "Taste" on Sept. 8, his agency SM Entertainment said Monday. The album will have 11 tracks, including lead track "CRZY," pronounced "crazy."

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