Singer Ailee joined rapper Ravi’s newly established label “The L1ve,” the label officially announced on its social media channels on Thursday. Ravi is a member of boy band VIXX.

The label aims to support artists from a wide range of music genres.

Another label Ravi owns, “Groovl1n,” which focuses on hip hop and R&B music, already manages rappers Cold Bay, Xydo and nafla.

Ailee gained popularity after debuting in 2012 with her first single “Heaven.” The song peaked at No. 3 on Gaon's Digital Chart, the local record chart for singles. Her other hit songs include “U&I” (2013), “Mind Your Business” (2015) and “I Will Go to You Like the First Snow” (2017).

“The L1ve” is also hosting an audition program to recruit new artists. For more information, visit “The L1ve Audition” Instagram page.

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]