Actor Byeon Woo-seok has been named an honorary ambassador of Italian jewelry house Bulgari.

Bulgari picked Byeon for his polished look, his outstanding presence and deep sincerity that resonates with the jeweler’s emphasis on artistry and creativity, according to the luxury house.


“I am very delighted to be with Bulgari as an ambassador,” Byeon said. “I am charmed by Bulgari’s bold and artistic creativity and its deep heritage.”

The actor further noted that he is willing to convey Bulgari’s philosophies to the public through his role as a brand ambassador.

Byeon debuted as a model in 2010 and launched his acting career in 2016 with the tvN drama series “Dear My Friends.” He stars in the new MBC Drama “Perfect Crown.”

BY LEE SOO-JUNG [lee.soojung1@joongang.co.kr]