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When Plave finally stepped — or rather, streamed — into Gocheok Sky Dome in western Seoul, the nation’s largest indoor concert venue, it felt like witnessing K-pop’s latest evolution unfold in real time.

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Plave brings the virtual to reality with 'Dash: Quantum Leap' finale

Plave meets Kuromi and My Melody — the virtual boy band will collaborate with Japanese character brand Sanrio for its upcoming new single "PLBBUU," set for release on Nov. 10.

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Virtual boy band Plave teases Sanrio collaboration for new single 'PLBBUU'

Once dismissed as a fringe subculture, virtual idols are now filling stadiums, topping music charts and edging closer to the mainstream K-pop spotlight — backed by billions of dollars and powerful tech.

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Plave brings the virtual to reality with 'Dash: Quantum Leap' finale

Virtual boy band Plave teases Sanrio collaboration for new single 'PLBBUU'

Virtual idols, now surging in popularity, poised to transform the K-pop industry landscape