Blackpink member Jennie has signed with Alta Music Group, founded by former Spotify executive Jeremy Erlich, according to a recent Variety report.

Erlich was previously the global head of music at the music streaming company, and worked at Universal Music Group and Interscope Geffen A&M.


Alta Music Group announced its partnership with Jennie’s agency Odd Atelier as well as The Black Label, home to K-pop acts Allday Project, Jeon Somi, Rosé and Meovv, the latter of which for distribution and label service purposes.

Erlich described Alta in a statement as “a best-in-class team focused solely on supporting our artists and the music they create. Everything else does not matter.”

Jennie has seen commercial success with her first solo full-length album “Ruby,” which was released in March, peaking at No. 7 on the Billboard 200 albums chart.

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]